Tobie answers questions before HR does

Tobie uses AI to turn complex benefits information into clear, engaging content your employees will actually watch and understand.

We start by listening.

Your answers help us better support the HR community and turn dense PDFs into simple, scroll-friendly updates your teams will actually use.

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Tobie is a governed AI benefits communication hub. It takes your real plan documents and turns them into short, branded, vertical videos and interactive tiles, delivered as paced campaigns and backed by a secure AI chatbot and audit-ready reporting.

Short, clear, content

Vertical videos and swipeable tiles that feel more like TikTok or Reels than a slide deck, designed for younger, scroll-first employees who work and play on their phone.

Interactive tiles & benefit hubs

Each company gets branded benefit hubs where employees can browse topics, tap into tiles, and quickly get the basics without hunting through PDFs.

Plan-specific AI chatbot

A chat assistant that only answers from your approved benefits content, so employees can ask questions in their own words and get answers tied back to your plan docs with citations.

Campaign style rollouts

Pre-OE nudges, OE week content, onboarding touchpoints, and life-event reminders . All scheduled as campaigns so you’re not starting from scratch every year.

Built for Real HR Timelines & Complexity

Tobie is being built for the chaos HR actually sees:

  • Tight decision windows between final plan approvals and OE

  • Different benefit designs for unions, locations, and job families

    Employees spread across shifts, devices, and attention spans

We’re designing features like:

  • Fast production pipeline from plan docs → scripts → templated video → review → publish

  • Separate benefit hubs for unions, locations, and unique benefit groups

  • Analytics that show which groups have watched what, and where confusion still exists.

Security, Privacy & Local AI

  • Local AI model, not a public black box

    We run Tobie’s LLM in a controlled environment with dedicated GPUs. Your plan docs stay within a governed system instead of being used to train broad, public models.

  • A laptop displaying analytics dashboards and graphs on a dark table in a modern office setting.

    Governed and audit-ready

    Every asset goes through Admin review and Approve-and-Lock, with audit logs capturing who approved what, when. This creates a defensible trail for HR, Finance, and Legal.

  • View of tall, modern skyscrapers in a city from street level looking up, with a partly cloudy sky overhead.

    Enterprise-grade controls

    Role-based access control, SSO, audit logging, data processing agreements, and SOC2-lite controls are all part of the foundation/ not an afterthought.

Benefit hubs for different groups, locations, & languages

Many organizations don’t have one size fits all benefits. You might have union contracts, separate plans by location, or different eligibility rules by job family.

Tobie is being built to support:

  • Separate benefit hubs for different groups (unions, locations, subsidiaries)

  • Multilingual variants of content and chat, tied back to the same approved source documents

  • Segmentation and access controls so the right people see the right content.

Smartphones displaying an educational app and health benefits dashboard.

Real humans in the loop

We’re planning for:

  • A human CSM for each client to guide rollouts, answer questions, and help with campaign planning

  • Clear service levels, support windows, and incident response if something breaks

  • Ongoing refresh cycles so your content stays aligned with your latest plan changes.

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Why This Survey Matters

We’re building Tobie around what HR teams actually live through.
Tight Open Enrollment timelines, last-minute plan changes, union contracts, and a workforce that doesn’t read long PDFs.

  • Understand where benefits communication is breaking down

  • See how much time HR spends answering the same questions over and over

  • Learn which channels (email, intranet, chat, video, text) actually work for your people

  • Prioritize the features and content that would save you time before, during, and after Open Enrollment

GO TO SURVEY